Beer Garage is one of the global innovation hubs at AB InBev with the objective of driving innovation by building a strong community of ecosystem stakeholders. The team works with business units to find novel solutions for their business problems by leveraging the vibrant Fintech, Africa, and APAC startup ecosystems. At Beer Garage, innovation is the cornerstone to building a sustainable business that improve lives in communities across the world.

A pan-Africa challenge to identify hi-tech, high potential startups and founders building innovative solutions across Africa. The multi-sector challenge will be open to startups across the following 5 themes:

Digital Sales

Provide technology with proven return on investment enabling Digital Sales, leveraging existing channels to find, engage and connect with prospective buyers along with building relationships on digital platforms, and converting it into offline sales.

Digital Supply Chain

Provide disruptive technology leveraging the existing Supply Chain suit (demand planning, asset management, warehouse management, transportation and logistics management, procurement, order fulfillment) that can drive better insights empowering stakeholder(s) in the chain in making better decisions


Focus on contributing progress toward the sustainability goals (Smart Agriculture, Water Stewardship, Circular Packaging, and Climate Action) where we can use our scale and partnerships to drive meaningful positive change.

3P Lending

Provide working capital loans and business growth loans to SME businesses for improving their cash liquidity

Alternative Payments

Provide payment solutions that enable card payments, bank transfers, accept digital payments, and sell value add services

Selection Criteria

Founders of Africa Origin [5%]

Status of incorporation [5%]

Existing Clientele [5%]

Uniqueness of idea and Technical/ Functional capability [20%]

Social & Business impact being created [25%]

Strategic fitment to solve AB InBev’s challenges / Use cases [20%]

Commercial viability & Scale [10%]

Market Feasibility (Geo related parameters – Support, Operations, Language, Logistics, etc.) [10%]



10 high-potential founders will be selected for a 3-week venture building mentorship and leadership development bootcamp, that will be delivered by successful founders, industry leaders, domain experts and investors; alongside leaders from AB InBev, and Hindsight Ventures’s global network.

WEEK 1: 15th Nov’21 – 19th Nov’21
Storytelling for Entrepreneurs
Product Market Fit
1:1 Mentorship

Week 2 22nd Nov’21 – 26th Nov’21

Go – To Market And Scale

  • Customer Journey Profiling & Mapping
  • Business Scalable Strategies
  • 1:1 Mentorship

  • Week 3 29th Nov’21 – 3rd Dec’21
  • Pitch Readiness
  • Funding 101
  • Pitch Coaching
  • 1:1 Mentorship


Program Timelines

  • Program Announcement: October 5th 2021
  • Applications Closes: November 3rd 2021
  • Startup Interviews: November 8th 2021
  • Cohort Announcement: November 10th 2021
  • Bootcamp Commences: November 15th 2021
  • Bootcamp Ends: December 3rd 2021
  • Demo Day: December 8th 2021

Application Deadline: November 3rd, 2021

For More Information:

Visit the Official Webpage