As the world and consumer landscape undergo continuous transformation, new trends emerge that shape preferences and behaviors. With an increasing emphasis on personalized solutions and a growing awareness of health and wellness, more and more tobacco and nicotine users1 are adopting Reduced-Risk Products2 (RRP) that offer tailored experiences while minimizing harm.

Building on the success of previous programs, Startupbootcamp is excited to announce the kickoff of the 2024 edition of Jumpstart, a Corporate Collaboration Track tailored to the evolving landscape of Reduced-Risk Products (RRP). Jumpstart is designed to bring together tech organizations worldwide in collaboration with our corporate partner, JTI (Japan Tobacco International), to drive innovation and advancement in the RRP space.

Through a structured process of Proofs of Concept, we aim to empower startups to explore the full potential of RRP solutions, emphasizing exceptional product performance and an unmatched user experience. Our goal is to elevate RRP to new heights while addressing the diverse needs of today’s consumers.

Join us in our mission to shape a brighter future for consumers globally through collaborative innovation in RRP solutions. Apply to our Jumpstart program today and become a catalyst for positive change.


  • Learn how to maximize your efforts in corporate collaboration by working closely to an industry-leading company
  • Expand your solution into a new industry and reach new markets with continued support
  • Get access to expert-led masterclasses, workshops, sessions and hands-on mentorship
  • Develop Proofs of Concept with JTI, and get the opportunity to close a partnership for further collaboration
  • Take your team to the next level through a Digital Ecosystem of e-learning and networking
  • 20k euros for development and travel costs


We are looking for tech organizations with a disruptive and validated solution working with technologies with the potential to enable, complement, or augment our JTI’s value proposition within Reduced-Risk Products². Some of the business challenges we are addressing are in the following areas:

  • Product
  • Operations
  • Consumer

Selection Process


  • Applications Open: March 1st
  • Applications Close: April 26th
  • Selection Days: May 14th – 15th
  • Program Kick-off: June 6th – 7th @Amsterdam
  • Demo Day: September 26th @Geneva

Method of Application

Click Here to Apply

For More Information,

Visit the Official Webpage

Application Deadline: April 26, 2024.