FIFTY DEEP is a cultural initiative by YouTube created to help support and uplift Black voices in Hip Hop. “Starting on August 11 and running through the fall, YouTube will launch and support a selection of activations as a part of FIFTY DEEP to honor this moment in history.” Among these activations includes spotlights on thousands of music videos, features on the homepage for producers, a Hip Hop live streaming at Yankee Stadium, and so much more.

Now, YouTube is offering FIFTY DEEP Music Grants, available for “any developing or established Hip Hop artists who identify as Black in the United States, United Kingdom, Brazil, Australia, Kenya, Nigeria, and South Africa.”

Benefits

 FIFTY DEEP will also spotlight two thousand Hip Hop videos that have changed the game. These videos will appear in YouTube Music playlists like Fifty Deep, Fashion Killas, Sunny Daze, Its The Remix, Street Code and more, giving fans of every generation a chance to reminisce and discover music videos and songs they love plus others they may not have seen or heard before. More details on this coming soo

Requirements

  • If you are a Black, up-and-coming or established, songwriter or producer in the United States, United Kingdom, Brazil, Australia, Kenya, Nigeria, and South Africa, you are eligible for these grants.
  • According to YouTube, “Ideal candidates should be interested in establishing a long-term channel strategy, contributing to music releasing between Q1 2024 to Q2 2024, and willing to collaborate with other songwriters & producers in the program.”

Method of Application

Click Here to Apply

If you’re a songwriter or producer interested in being considered for 50 DEEP Grants, submit your information right here.

Application Deadline: November 15, 2023.